Our marketing recipe only has 2 ingredients; common sense & innovation.
We are all sales people. Despite the used-car-salesman motif that often springs to mind, we contend there is no more noble profession than sales. How long will a dentist stay open if nobody can find/like/share their practice? How does a politician achieve office? What does a lawyer do to the jury to win a case? All of these professionals must know their art, but they MUST be a salesperson first. The absolute highest achievers in sales make the sale itself their art. They are experts in conveying and creating value for value in kind. In a sale, commerce is born, economies grow, dreams are fullfilled and families are fed. What could be nobler? The secret to being an incredible salesperson is remarkably simple but not easy; one must believe in what they are selling. Most would say that if your product or service truly brings value to the customer above and beyond due consideration, the purchase becomes a "no-brainer..." in other words, its common sense. So why do companies with fantastic products and/or services plateau? Is it because they are lazy? Sometimes, but not too often. The fact is, most everybody wants to increase their business, and laziness is just a rather nasty byproduct of not believing in what you sell in the first place. The reason most good businesses plateau is because they maximize their effective reach and workload.
At the time SEARS launched their catalogue at the finish of the 19th century, nobody would have dreamed of the reach possible by such a small group of wholesale operators. When Henry Ford first assembled cars inline, the world marveled at how he decreased the workload necessary to match the demand created by innovation. A service-oriented business needs to innovate in many ways that are near opposite to a product-oriented company. Products always need to innovate, but in more traditional ways. They always need to be smaller/faster/better/bigger/more powerful or sylish, but a service is just the opposite. You may hear a radio ad for a bank advertising that they don't have an automated phone system, but a (more expensive) live representative waiting for their call. You may see a popular pizza chain advertise that they slowed down their ovens to focus on quality, or an insurance agency drop off new policies in person. Are these steps backwards? Absolutely NOT! These are innovations in their own right. These are businesses proactively seeking new ways to satisfy their customers' needs and telling the world about it. A company's core values are a constant, but so it must be with innovation. A business can stop innovating at exactly the moment they are ready to close up shop. Today, service based firms are learning new ways to message; new ways to convey value. Integrating the marketing channels with a consistent message is important, and selecting the right ones isn't always obvious. Where value is created, workload must not pay the price or innovation is stifled. In other words, Growth is equal to Innovation over Workload.
We are experts at discovering what makes you great and using common-sense, innovative approaches to convey your message to an ever-growing audience. Our team hand selects partnerships to ensure positive working relationships, and focus on technology to improve processes. We are knowledgeable advertisers, IT professionals and marketers but perpetual students of our craft. We are educators, our clients have an intimate understanding of the programs we persue and what to expect from them. Our value is dependant on that which we create for our clients, and we aim to be exceptionally valuable.